Work Experience
Diversified – Institute of Finance and Management (IOFM)
On IOFM, I specialize in executing multi-channel marketing strategies that connect audiences, support revenue growth, and elevate event experiences. My work has spanned digital campaigns, exhibitor marketing, and onsite execution. I bring ideas to life from strategy through delivery. See below for examples of my work in action + the results.
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Manage promotional strategy for 200+ annual webinars and white papers, driving a 35% increase in qualified leads year over year.
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Oversee an annual marketing calendar supporting digital, SaaS, and event products across B2B and B2C audiences.
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Collaborate with web and creative teams to optimize landing pages and email campaigns, improving conversion rates by 22%.
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Build and maintain marketing dashboards in Power BI and Microsoft Loop to present actionable insights to leadership.
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Support virtual and in-person event marketing campaigns, contributing to a 15% growth in event attendance in 2024.
Responsibilities and Outcomes:
Social Post Examples
W.K. Kellogg Foundation via Simmons University – Docs on Call
Through a W.K. Kellogg Foundation grant, Simmons University partnered on Docs on Call, an initiative created to counter COVID-19 misinformation and support communities disproportionately impacted by the pandemic. On the project team, I helped research, produce, and promote video content and live streams that made reliable health information easier to access for high-risk and underserved audiences. Read more here.
Responsibilities and Outcomes:
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Supported social media strategy and content creation that increased engagement by 40% during campaign periods.
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Managed a content calendar and reporting tracker to streamline campaign execution.
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Coordinated with partner organizations to co-promote educational programming to new audiences.
Sample Episodes
Social Post Examples
Sun Life Financial – Maxwell Health
Developed and executed a social media strategy that lifted engagement by 34% and strengthened brand storytelling. Collaborated with cross-functional teams to optimize paid and organic campaigns, improve SEO, and contribute to an acquisition and subsequent rebrand.
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Developed a cross-platform social media plan that grew engagement by 34% and supported a 20% increase in organic leads.
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Assisted in analyzing paid ad and SEO data to optimize ROI and inform quarterly strategy.
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Drafted and edited marketing copy for newsletters, emails, and launches with open rates averaging 27% above benchmark.
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Created media guidelines to empower executives and partners to become brand ambassadors.
Responsibilities and Outcomes:
Work Samples
Instagram Takeover
I created a guide for our Marketing and HR teams outlining a new Instagram takeover initiative, inviting employees to showcase “a day in the life” at Maxwell. As a benefits technology company with a strong HR audience, this behind-the-scenes content helped humanize the brand, resonate with our core demographic, and drive new followers and engagement.