TAYLOR NAPPI

Strategic marketer focused on performance-led growth, data-driven decisions, and cross-functional collaboration.

Strategy • Brand • SEO • Impact • Design • Optimization • Growth • Sustainability •

About Me

My name is Taylor (she/they) and I am a Senior Marketing Coordinator at Diversified USA on the Institute of Finance & Management (IOFM) team. Working a conference for Accounts Payable professionals was never on my bucket list, but I've found ways to embrace the challenge and lean into the fun side of it.

When I am not busy managing marketing campaigns and writing emails, you can find me making jewelry, collecting sea glass, and conducting market research (i.e. scrolling on my phone).

I'm always looking for more industry connections to share ideas with, please reach out!

Strategic Marketing Expertise

Event Marketing & Audience Engagement

I execute marketing strategies that drive event registration, enhance attendee experiences, and increase engagement across digital and onsite channels. From campaign planning to mobile app activations, I focus on creating experiences that connect audiences and deliver value.

Sponsorship & Exhibitor Marketing

I manage end-to-end sponsor and exhibitor deliverables, ensuring seamless execution across digital promotions, onsite branding, and event experiences. By collaborating closely with sales and partners, I help maximize visibility, engagement, and revenue opportunities.

Multi-Channel Campaigns & Content Strategy

I develop and execute integrated campaigns across email, web, and social channels - crafting messaging that aligns with business goals and resonates with targeted audiences. My approach combines strategic content planning with performance insights to drive measurable results.